Through the years, more and more people have shown a great deal of interest in venturing into the fashion industry. Its popularity may be attributed in part to success stories of famous fashion designers the world over, like Tommy Hilfiger's.
It was told that Hilfiger drove to New York, bought trendy clothes, and sold them to his townspeople for a huge amount of profit. This story is very inspiring, knowing that Hilfiger is now one of the most expensive and sought after brands out there. However, not everyone who is interested in the fashion world was born with a sharp business knowledge and outstanding fashion sense like Hilfiger's.
Here is where education makes the difference.
With this rising interest of people in the fashion industry comes a rise in the competition, but then, so as with opportunities. It is getting easier to enter a fashion school and obtain a degree – may it be in fashion design, fashion merchandising, or fashion marketing.
These industries may focus on various aspects of the fashion industry, but they do overlap in numerous ways, including the need for knowledgeable instructors in the chosen industry. The competition may be stiff, but if you will be educated and trained in the proper way, you are sure to get an edge in the competitive fashion world.
First of all, you must determine which field you want to specialize in. As enumerated, the three - fashion design, fashion marketing, and fashion merchandising – are the top choices as far as the best opportunities in a fashion career is concerned.
Here are some of the basic information about each:
Fashion Design. If you are a fashion designer, you are considered as the artist of the fashion industry. You are expected to be a highly creative individual who has the eye for an array of colors, lines and textures and has a good sense of style.
As easy as it may seem, a fashion designer's job does not start and end in bringing visions into paper and doing sketches of masterpieces. Based on the final sketch, a designer must still sort through different textures and materials, and then predict how it will fit a fashion model or consumer's body. Once the material has been chosen, the pattern must be cut from the textile, and finally, sewn together. After numerous considerations, it is only then that the "vision" or final product will be seen.
Fashion Marketing. This is an aspect of fashion that basically operates behind-the-scenes. If you will become a fashion marketer, you will have to keep yourself side by side with the ever changing consumer purchasing habits and fashion trends; come up with advertising campaigns that will attract the attention and appeal to the tastes of specific types of consumers; and mind the various innovations that are introduced to the field every so often.
The visionary that is in every fashion marketer should foresee what would be successful and interesting to specific groups, as well as making sure that the apparel would be bought. Fashion marketers should be able to link fashion designers and the consumers.
Fashion Merchandising. Fashion merchandisers and marketers go hand-in-hand. Just like marketers, merchandisers must be able to foresee what is going to be the next new trend and style and determine the specific needs of a target consumer group. However, if the marketer is responsible for the advertising stints, a merchandiser actually buys the apparel and presents them to the various boutiques.
If you are going to be a merchandiser, you will aid the consumers in the selection of the right clothes – may it be through proper lighting, presentation, or simply giving valuable suggestions.
There you have it! Do you want to get high with a new career? Find yourself a school and choose the course that is best for you! Submit yourself to the lures of school and the fashion industry.
What moves the great looking fashion apparels of the world from fashion designer showrooms to retail floors, and finally, consumer hands?
The answer is fashion marketing.
With the teachings of the fashion industry's professionals, well-organized field trips, numerous projects, and labor-intensive internships, students of a fashion marketing course are sure to gain a comprehensive understanding of the fashion cycles, as well as the ins and outs of the clothing industry.
Students of a fashion marketing course are usually trained in a wide assortment of disciplines, such as fashion merchandising and coordination, business management, marketing techniques and advertising strategies, visual merchandising, and retail management.
Do you have a good fashion sense? Do you know what's in style or not? Do you have the desire and drive to take the qualities you have a notch higher - as in use them in a rewarding and profitable career in fashion? A degree in Fashion Marketing will give you a chance to become any of the following: a fashion buyer, a fashion coordinator, a retail merchandiser, a visual merchandiser, a retail store manager, or a boutique owner.
Fashion marketing is a mixture of design, advertising, business administration, and a good understanding of the fashion world, as well as a sense of pop culture and what would be stylish in the days, months, or years to come. Fashion marketers connect designers and the people, all the while keeping themselves behind the scenes.
As you can see, numerous job prospects await those who will venture into the fashion world. You just have to make certain that you will be able to choose the right kind of fashion marketing school, as well as a program that would give you the right kind of training for a successful career in fashion.
Polimoda International Institute of Design and Marketing
With the continuous attraction of many to the fashion industry, there is an increasing demand for fashion design and marketing schools that offer a one of a kind professional education. One of these schools is the Polimoda International Institute of Design and Marketing.
Located in the heart of Florence, Italy, Polimoda is recognized by many professionals as one of the best fashion design and marketing schools in Europe. With its closely-knit ties and continuous collaboration with the fashion world, Polimoda maintains its ability to provide its students with specialized training that is up to date with what is happening in the contemporary international fashion.
A member of the International Foundation of Fashion Technology Institutes, this Italian school of fashion offers comprehensive undergraduate classes, as well as graduate design master classes in the sales, production, merchandising, and marketing sectors of the fashion world, whether in Italian or English.
Established in 1986 through the proposal and financial support of the Florence and Prato city halls, a number of business organizations, and the Fashion Institute of Technology of the State University of New York, Polimoda is well-renowned for the professional courses in fashion marketing and merchandising that it offers to its students. The institution is also known for training students who wish to gain skills in fashion textiles and accessory and footwear markets.
Polimoda's program for fashion marketing includes instruction and training in areas like: Contemporary Fashion and Fashion Business, Strategic-Operative and International Marketing, Psychology of Communication and Selling, Human Resources and Economic Management, Organizational Communication and Interpersonal Techniques, Retail Marketing, Merchandising and Visual Merchandising, Cool Hunting and Trends, Complete Planning of a Fashion Product, Software Programming, Information Technology, and Specialized English.
Not anyone can be admitted to Polimoda, however. Slots are limited and you can get in to this prestigious institution by means of a good exam result. Applicants, whether Italian or of another nationality, should complete and pass an application form complete with supporting materials. If you are interested, you may apply online or through mail.
Follow your dreams. Search for Polimoda in the World Wide Web now.
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