Social networking is an excellent way to gain exposure for your Internet marketing, affiliate marketing, lens making, and blogging efforts. Even article marketing exposure can be greatly improved through social networking. The better you become at social networking the more ways it can help you gain exposure for your other Internet marketing efforts.
So, how can you use social networking in an effort to gain exposure?
1) Rub elbows with the big names in the business. Social networking allows you to get to know the big names in Internet marketing and within the niche you are hoping to dominate, whatever that niche may be. You get the opportunity to see what they have to say in their social networking efforts and let them know that you know your stuff too. There is much you can learn from one another and always the potential to make new connections, friends, or lay the groundwork for future joint venture projects. Social networking, like handshake networking in offline businesses, is a way to get your foot in the door with some of the more widely recognized names in your field. Even better, it gives them the opportunity to get to know you.
2) Let everyone in your social network know who you are, what you are working on, and what you can do for them. Remember that the true spirit of social networking is in being social. The more social you are in general the better your efforts to network will be received as something more than an effort to sell your products or get clicks. Letting others know these things broadens your audience and works to target your audience to a large degree.
3) Build links. Most Internet marketers understand the importance of links. Social networking is an excellent way to build links. When you publish an article that promotes your products, let those in your networking circles know. You'll be surprised how many will support you by sharing those links, clicking those links, Stumbling those links, and sometimes, even purchasing the products you have to offer. The links though are golden when it comes to building page rank for your various Internet marketing interests. The higher your page rank, the more exposure you will get through organic search engine searches.
4) Connections through connections. Just as in handshake networking, social networking online allows you to connect to the people through people you've already made connections with. Building a bigger network isn't always the path to building a better network but it certainly doesn't hurt when what you are looking for most is exposure.
Gaining exposure through social networking isn't an easy path by any means but it is a sure path. If you participate in the social networking process with the right mindset you can enjoy amazing results and phenomenal exposure from your hard work. The more exposure your site, blog, lens, hubs, articles, and links get along the way the better the odds of you reaching your goals for success.
Building joint venture partnerships through social networking is not a new concept. At the same time it should not be your sole goal when you begin to build social networks. If it is, it will eventually become obvious and could do more harm than good in the long run. However, if you enter into social networking with the right attitude: make connections, build relationships, forge partnerships, then you can enjoy quite a few profitable ventures along the way. The first steps are generally the most difficult though.
1) Join social networks and begin getting to know people who are interested in your niche or complementary niches. This gives you the best opportunity to find someone who will share your passion for what you are promoting. There have been times when former competitors have gotten together to take the market by storm. You do not need to rely on the competition to build a better product or to take over the niche. Sometimes finding someone that offers a supporting product or service is the absolute best way to go and there is no worry about competition within your niche if this is the case. First, you must begin getting to know others in the business and get a feel for who you would or would not be interested in working with in the future. This takes time and energy but is well worth the effort.
2) Guard your words. Be open and friendly but watch what you say and how you say it. Social networking is still largely done in black and white print. It is very difficult to see context, sarcasm, or even tone of voice in print which makes it easy to accidentally offend people who would otherwise have been interested in possible partnerships in the future.
3) Offer constructive commentary and advice within your niche. Let your expertise shine so that those who are looking for partnerships know where your strengths lie. Don't hide behind false modesty and don't boast of knowledge you lack. The first can cost you connections while the second will always find you out in the end.
4) Build connections with marketer or members of your niche that you respect and wish to work with. Start up a conversation. Say hello. Get to know what he or she thinks about the issues that are important to you professionally. It's much easier to approach someone for a possible joint venture if they at least know who you are and they will take you more seriously if they've spoken to you before.
5) Approach with plan in hand. The final thing to remember when using social networking to build joint venture partnerships is that it is best to approach with a well thought out product, plan, or venture in mind. Have something in writing to show that this isn't an off the cuff waste of their time and that you have put some degree of thought and planning into the partnership.
Do these things and you should be well on your way to a profitable joint venture partnership through social networking.
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